The Brand
Ego-Rhythm
This concept was inspired by the successive and frantic evolution of computer technology and its use in our daily lives. The use of this artificial intelligence in multiple fields continues to be efficient and according to recent discoveries (eg A.I google consciousness), some artificial intelligence would develop an "embryo of consciousness".
The idea was therefore to visually shape what an artificial intelligence consciousness could represent (Note : It is in no way an exact and scientific representation but only an analysis and personal artistic development).
Ego The ego refers to a thinking subject, that is, the representation and consciousness that every individual has of himself. The ego is often perceived as the substance of our personality as a separate individual in the psychological domain.
Rhythm Artificial intelligence is rhythmed by a certain level of code implanted and dictated by its designers. But this same intelligence can pace or shape its own code, following rules, through so-called deep learning.
By combining the two terms Ego and Rhythm we get closer to the word Algorithm which is a finite and unambiguous sequence of instructions and operations to solve a class of problems.
The logo was therefore conceptualized in this way: an "E" with form, depth and personality. And the "R" which is punctuated by a basic programming code allowing it to have a working source code. The two letters interpenetrated show the importance of linking these two concepts defining the supposed consciousness of artificial intelligence.